LOVE MOVES.

LOVE IT FORWARD

A different way to give something you love.

WE SHARE WHAT WE LOVE.

A restaurant.

A treatment.

A book.

A product we cannot stop talking about.

When something is that good, you want someone you care about to experience it too.

SOMETIMES “YOU HAVE TO TRY THIS” ISN’T ENOUGH.

You want to put something behind the recommendation.

You tell them why.

You put something toward it.

They choose for themselves.

The meaning of a recommendation. The freedom to choose.

SOMEONE CHOSE YOU.

Then you find out who.

It was Amy.

You read why.

The relationship arrives first.

What you choose is up to you.

THE TRUST WAS ALREADY THERE.

You know the person.

You know why they sent it.

Love It Forward gives that trust somewhere to go.

IF THEY LOVE IT TOO

They Love It Forward.

They choose who.

They tell them why.

They pass the experience on.

Or they simply enjoy it.

No pressure.

No obligation.

Love moves.

SEE WHAT YOU STARTED.

They found it.

They chose something.

They sent love back.

If they Love It Forward, you see that too.

Who comes after them stays private.

What they wrote stays private.

You only see that something you started kept moving.

NO INCENTIVE.NO POINTS.NO REFERRAL CODE.

Just an easy way to do something good for someone else.

CULTURE TRAVELS THROUGH PEOPLE.

So does love.

FOR BRANDS ABOUT LIF

YOU HAVE AN ACQUISITION CHANNEL YOU’VE NEVER BEEN ABLE TO SEE.

Your happiest customers already share what they love about you.

The treatment. The product. The restaurant. The experience.

Most of it happens outside your business.

Love It Forward makes it visible.

YOU SEE WHO BOUGHT. YOU DON’T SEE WHO BROUGHT THEM.

Someone recommends you to a friend.

That friend buys.

You see the purchase.

You lose the introduction behind it.

CUSTOMER ADVOCACY ALREADY EXISTS.

CUSTOMER-FUNDED GROWTH IS THE MISSING CHANNEL.

LOVE IT FORWARD IS A NEW CHANNEL.

Not a referral program.

Not a gift card.

Not a loyalty mechanic.

A customer shares something they love.

They tell someone why.

They put something behind it.

The receiver chooses for themselves.

For the brand, the introduction becomes visible.

The relationship arrives first.

A woman holding her palms, painted with eyes, in front of her face

AI CAN SCALE A RECOMMENDATION.

It can’t replace who you trust.

The more automated the world becomes, the more the source matters.

When a brand comes through someone you trust, the trust gets there first.

AND IF THE RECEIVER LOVES IT TOO

They Love It Forward.

One introduction becomes another.

Or it stops there.

No pressure.

No obligation.

The growth comes from voluntary behaviour.

Several hands linked together in a chain

FOR THE FIRST TIME, YOU SEE WHAT THE INTRODUCTION CREATES.

Who introduced whom.

Who became a new customer.

What they bought.

Whether they came back.

Whether they Loved It Forward.

The introduction stays attached to what happens next.

THIS ISN’T A GIFT CARD.

A gift card tracks value to redemption.

Love It Forward tracks the introduction beyond it.

The person.

The reason.

The reveal.

The gratitude.

The continuation.

YOUR COMMERCE STAYS YOURS.

Checkout. Payments. Inventory. Fulfilment. Returns.

All of it stays where it is.

Love It Forward carries the person, the reason, the funded value, the reveal, the gratitude and the attribution.

Private details stay private.

Love It Forward sits on top of what you already have.

For pilot brands, setup is on us.

TRANSACTIONS HAVE INFRASTRUCTURE.INTRODUCTIONS NEVER DID.

People keep the meaning.

The brand sees the movement.

I SAW LOVE MOVE.

Before Love It Forward was a company, I watched what happened when giving was made easy.

Amy Krofchick

Founder & CEO, Love It Forward

I’M AMY KROFCHICK.

I co-founded The NOW, a wellness company that grew to more than 100 locations across the U.S.

I learned what it looks like when people genuinely love an experience.

I wanted to make it easier to pass that experience on.

BEFORE LOVE IT FORWARD, THERE WAS LIFEHOOD.

Los Angeles. 2020.

I built Lifehood around a simple belief: make it easy to do something good for someone else.

Customers had an experience they loved.

At checkout, we gave them a simple way to pass that experience on.

THE RECEIVER BECAME THE GIVER.

143 people participated.

Nearly 70% chose to send one on.

No incentive.

No discount.

No referral reward.

I didn’t manufacture the behaviour.

I gave it somewhere to go.

THE BEHAVIOUR WAS THERE. THE PRODUCT WASN’T.

Lifehood showed me what could happen inside one business.

Love It Forward gives that behaviour infrastructure across brands.

LOVE IT FORWARD EXISTS TO MAKE GIVING EASIER.

Commerce has spent decades asking, “What do I get?”

I wanted to build something that made it easier to ask, “What can I give?”